I have been writing a weekly blog since 2008 and work diligently to provide fresh content. However, every once in a while, I feel it is necessary to revisit a previous post.
I originally posted ‘Vertical Jump Con Artists’ on November 4, 2008 and again on July 14, 2009.
I decided to update it and post it one final time for 2 distinct reasons:
- “How can I improve my vertical jump” is the most common question I receive from players of all ages and levels – even during the season
- My opposition to these ‘con artists’ has grown in the past two years.
Please watch this video before reading: http://TinyUrl.com/VerticalJumpScams
Here is Vertical Jump Con Artists 2.0:
I am constantly bombarded with ads for vertical jump training programs, created by gurus claiming to be experts at improving a player’s explosiveness and athletic ability - all of which are selling programs, gizmos, gadgets, and even pills that promise to deliver unbelievable improvement in one’s vertical jump.
It is my professional opinion that nearly every one of these programs is a scam. These guys are not credible performance specialists; they are simply con artists who are trying to trick honest kids out of their money. And that is unacceptable.
As a legitimate basketball strength & conditioning coach, as well as someone who has a valid vertical jump training program (www.CanHeDunk.com), these guys give people like me a bad rep. I don’t ever want to be mentioned in the same sentence as these hacks.
This blog is not directed at any one person or program in particular; I’m taking aim at this group of con artists as a whole and want to expose them and their fallacies.
Also note, I am not claiming these programs don’t work; you may very well increase your vertical jump. I am simply stating these programs don’t live up to their ridiculous claims and promises. You may improve your vertical jump; but you won’t gain 8-12 inches! I have not tried these programs myself; my thoughts and opinions are based purely on my vast experience in this industry.
The claims these guys make are unbelievable. Some guarantee an increase in vertical jump of 8-12 inches in a matter of weeks. Others claim they will double your vertical jump, or better yet, get your vertical up to 40 (or even 50) inches.
For someone to make such bold promises, they must be the best of the best, right? Then why are their “resumes” paper thin? Most make claims to have worked with high level players, although not one recognizable player is ever named. Most make claims they have helped hundreds or even thousands of athletes, but where is the proof?
What is their real resume? Do they even train basketball players or do they just pretend they do?
I have worked as a full time private, professional basketball strength & conditioning coach for the last 10+ years. I take offense to someone with an empty mug shot and phony resume claiming to be an expert in my field.
Why are all of their testimonials from people no one has heard of? You do not have to work with NBA players to be a quality strength coach or expert in vertical jump, but seriously, if their programs did what they claim, don’t you think just one noteworthy player would have used their services and been proud to say so? I am aware that high school athletes and members of NCAA Institutions are not allowed to endorse commercial products. But pro players can endorse whatever they want. So can coaches as well as a host of other credible professionals. Yet no one ever endorses theseprograms.
If you think their resumes and testimonials are a hoax, you should see the claims they make regarding results – which for the record – are not possible for 99.9% of players. A 50-inch vertical jump? An increase of 12 inches in 4 weeks? Not a chance.
Don’t believe me? Do you actually think a 50-inch vertical is possible to attain for 99.9% of players?
I looked up the results from the NBA pre-draft combines in 2007, 2008, and 2009. These standardized tests were administered by the NBA’s top strength & conditioning coaches, guys with real experience and educational backgrounds. Their first test, the “No Step Vertical Jump” is measured on a Vertec device and is done with no shuffle step, no side step, no drop step and no gather step – just straight down and straight up (a true vertical jump).
- Guess how many players had a 50-inch vertical jump? None. Guess how many had a 40-inch vertical? None. Not one player broke 40 inches on this particular test in those 3 years. Not even guys who are known for their hops like Michael Beasley and Derrick Rose.
- For the second test, the “Max Vertical Jump”, players were allowed to take as many steps toward the Vertec as they wanted. They were required to start within the 15’ arch and had the choice of a 1 or 2 foot takeoff. Even using this protocol, only 9 players (less than 3%) got above a 40-inch vertical, with 42 being the highest.
If college basketball superstars aren’t jumping 50 inches, how am I supposed to believe any kid off the street will be able to after following one of these programs?
One of the main reasons they trick so many kids is because they offer a money back guarantee. As soon as you see “money back guarantee” onany type of workout product or program, you must question its credibility. Nothing in this world is guaranteed. Nothing. And to paraphrase Chris Farley in the movie Tommy Boy, “the only reason they have a guarantee is because they know they sold you a guaranteed piece of crap!”
I don’t offer a money back guarantee on my Can He Dunk? Program. You know why? If you don’t get results, it is your fault, not mine. I know the program works; I have used versions of it with thousands of players. I don’t make promises for results. Some folks will make much better gains than others. All I know is that if a player does the program, they will improve. How much they improve is dependent upon their genetics, their starting level, and their effort and consistency.
Another reason I know these programs are scams is because all of their websites are identical; same layout, same color scheme, same rhetorical questions. These con artists are experts at designing sites to trick folks into buying their product. They spend more time on their computer working on their site than they do training players!
They always come up with a catchy headline. Then they list several problems their perfect customer has (can’t jump, no time, no money, etc.). Then they list several benefits to dispute these problems. Then they think of a few reasons why someone would not buy their product or program and give an “answer.” It is called, “identify problem… agitate…. solve by using their program.” It’s Infomercial 101. These guys are merely wordsmiths who prey on kids’ insecurities. They rely on the fine print to make it legal.
Don’t believe me? Go check out the sites yourself. They start off with a letter directly to you. Then they say something to the effect that ‘this will be the most important thing you ever read.’ Then they make several ridiculous claims. Then they sprinkle in some questionable testimonials. Then they act like they don’t even want your business if you aren’t 100% serious or committed. Then they act like they are giving a huge discount. Then they start tacking on free stuff. Blah, blah, blah.
The truth is your genetics dictate your ultimate potential to jump. Muscle fiber type and CNS efficiency are two examples of traits that determine how high of a vertical jump you can attain. Not everyone can have a 40-inch vertical, in fact, most can’t. Not everyone will be able to dunk a basketball. Not everyone has the ability to play in college, much less the NBA. This is reality.
We were all born with different abilities and potentials. Everyone can improve their vertical jump, but not everyone can achieve the results these spinsters claim.
I don’t want to get accused of being hypocritical. I am proud of the fact that I created the Can He Dunk? Program (www.CanHeDunk.com). The info in this program is legitimate and I make no guarantee on results. But if a player follows the program consistently, with great effort, and is accurate and progressive, they will make gains.
I would love to hear your feedback on this blog. Email me at Alan@StrongerTeam.com.
If you didn’t already, please watch this video and share it with every player you can: http://TinyUrl.com/VerticalJumpScams
Train hard. Train smart. Have fun.